Check out the goods.
Here’s some of the content writing I’ve completed for my valued clients.
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Websites, web content, advertisements, print collateral, video scripts, white papers, case studies, educational articles, product descriptions, sales copy, whatever is needed — from straightforward to whimsical — I’ve helped companies of all sizes promote their brands with effective copy.
Take a look, and then let me know what type of writing I can provide for your business.
If you’d like to see additional work samples and ask questions, please email LACopywriterContact@gmail.com.
Need a skilled copywriter?
Let’s connect about your copywriting project. Email LACopywriterContact@gmail.com
DaVita.com continues to be the preeminent website for kidney education. I’m proud that my contribution to the creation of the web content is relevant and helping people. When creating the tone and voice for DaVita, I aspired to provide compassionate, factual and helpful information — addressing the concerns of people living with kidney disease and their family members. As DaVita.com became the go-to website for chronic kidney disease and dialysis, a patient told me, “I feel like my smartest and most trusted family member is speaking to me in your articles.” Mission accomplished.
In addition to web creation and writing for DaVita.com, there were an array of copywriting opportunities targeting current and potential patients, teammates and physician partners. From educational articles and informative videos to innovative diet tools and instructional PowerPoint presentations, communications I created delivered and helped DaVita grow to a Fortune 500 company.
DaVita.com
Award-winning website including Web Health Award, eHealthcare Leadership Award and Webby Award. Please click the link to read the full content.
DaVita Falcon Suite Brochure
Eight panels with nephrologists as the target audience. Here’s content writing for three panels of this Hermes Creative Award-winning communication.
​The only comprehensive software suite for nephrologists that seamlessly manages patients from all points of kidney care.
Focus on complete kidney patient care.
The Falcon Suite manages kidney patients’ health records from CKD through ESRD. Access Falcon anytime from any computer, wherever you are with internet access.
Improve your operations.
Falcon decreases costs for paperwork and staff resources, identifies revenue potential through practice management tools and supports your ability to qualify for CMS increased reimbursement for ambulatory EMR. All the information you need to seamlessly follow patients from all points of kidney care—office, dialysis center, lab and access center—is integrated in one, easy-to-use software system.
Let Falcon Suite streamline your practice.
The four components in this intuitive software suite connect your office and dialysis center, your lab and your access center. Developed, tested and endorsed by kidney professionals in the doctor’s office and the dialysis center, Falcon is powered by DaVita and supported by a dedicated Falcon IT team. DaVita dialysis centers nationwide as well as individual nephrologist offices are benefiting from the advantages of this technology.
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Log in once for a seamless interface of patient data across multiple programs
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Set lab value parameters and prescription adjustments
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Access your patient data anywhere, anytime
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Track your patients from CKD through ESRD
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Customize and create individualized templates, fields, narratives and more
DaVita Redwood Leadership Development Brochure
Eight panels with MBA students as the target audience. Here’s content writing for the first two panels and back cover.
The fastest path to senior leadership.
Launch your career at DaVita, one of FORTUNE Magazine’s “America’s Most Admired Companies.” DaVita’s Redwoods Leadership Development Program provides unparalleled leadership experience, mentorship by senior management and maximum responsibility. The professional experience is intense, the personal experience is enriching. Are you ready to lead?
Pete Clarke
Regional Operations Director, $40MM P&L
Pete finds DaVita’s strong focus on values refreshing. “They are so intentional about it,” states the 2006 MBA graduate. As a father of four, Pete is trying to instill values in his children. Setting an example of strong leadership is important to this Jamaica native and former Federal Reserve Bank analyst. Pete says the DaVita Redwoods Program provided him with skills to help people by doing what he can personally and professionally. Now Pete’s strong values and leadership skills are inspiring his teammates and patients as well as his children.
Back Cover:
The Redwoods Program is named after the strong Redwood trees that grow in Northern California. Transplanting debilitates them. Raising them from seed to sapling endows longevity. The process by which these trees are cultivated from seeds to their current strong and tall stature is analogous to how DaVita wants to help grow its future leaders from schools including: Harvard, Kellogg, Stanford, UCLA, USC, University of Michigan, University of Texas, Vanderbilt, Wharton and Yale.
With a mission to provide philanthropic support to Providence Saint John’s Health Center in Santa Monica, California, the Saint John’s Foundation secures donations and endowments that fund new facilities, technology, research and community programs.
SaintJohnsFoundation.org
Informational donation pages showcasing achievements at Providence Saint John's Health Center. Please click the link to read the full content.
Saint John’s Impact Report
Here’s one spread of the 44-page “The Power of Partnership Campaign” communication presenting the co-chair message..
This renowned hospital in Los Angeles is consistently ranked one of the best in the nation and attracts exceptional physicians as well as medical researchers from around the world. I worked with research scientists and physician-scientist to promote their laboratories while adhering to the Cedars-Sinai brand standards.
Cedars-Sinai.edu
Here are just a few of the research labs that I worked on. Working closely with the researchers, I provided content writing assistance to help them showcase their important research and attract National Institutes of Health grants and funding. Please click the link to read the content.
With an impressive history of technological innovations, QuidelOrtho develops and manufactures critical diagnostic testing solutions.
QuidelOrtho.com
These are just a few of the original web content articles I wrote for the “Disease & conditions” section of QuidelOrtho’s new website. Please click the link to read the articles.
This premier dental group in San Diego has several locations. The unique branding of The Super Dentists provided the opportunity to create informative and fun web content. The Super Dentists has a few target audiences because it offers pediatric dentistry, orthodontics and adult dentistry.
TheSuperDentists.com
Here’s a sample of the Pediatric Dentistry page I wrote for The Super Dentists website.
The international biopharmaceutical company located in Thousand Oaks, California develops and manufactures therapeutics to treat serious illnesses.
Amgen Print Campaign
Targeted to medical professionals to introduce two new medications, I partnered with a graphic designer to develop creative concepts and executions. In addition to “Cool Couple,” below is content for other ads in the campaign.
Image: Duo on trapeze — man catching a flying woman
Headline: Amgen Oncology
Copy: Two new treatments help chemotherapy patients enjoy life with greater ease.
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Image: Overhead view of runners in their lanes crossing the finish line
Headline: Frontrunners.
Copy: Leading the way with two treatments to protect chemotherapy patients.
Image: Goggle-clad, smiling boy and girl underwater in a pool clasping hands
Headline: Two new winners from Amgen Oncology
Copy: The next generation in chemotherapy care.
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Image: Two senior women with pursed lips and wide eyes dancing cheek to cheek in floral dresses
Headline: Quite a pair
Copy: Two powerful treatments for two of chemotherapy’s top side effects.
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Image: Senior couple dressed in red, laughing heartily
Headline: Better together.
Copy: Two powerful treatments for two of chemotherapy’s side effects.
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Image: Graphic treatment of headline
Headline: Cancer’s tough. We’re tougher.
Copy: Aranesp (darbepoetin alfa) and Neulasta (pegfilgrastim). Tough treatments to fight two of chemotherapy’s main side effects.
Image: Guy skyboarding
Headline: Extreme Advantage X2
Copy: Two powerful treatments for two of chemotherapy’s side effects.
Image: Racehorses running a race
Headline: Win Place Show
Copy: Winning the race with two treatments that dramatically improve the quality of life for chemotherapy patients.
A health insurance company offering affordable health plans for all stages of life and serving individuals, families and businesses.
Health Net Print Insert
This print piece was created to appeal to an audience who doesn’t think it needs health insurance.
Need a skilled copywriter?
Let’s connect about your copywriting project. Email LACopywriterContact@gmail.com